AI Insights · Timothy · October 2025
Top Personal Finance Apps in Central America: Q3 2025 Performance
Explore the performance of leading personal finance apps in Central America during Q3 2025, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2025, personal finance applications have shown varied performance across Central America. This analysis, powered by Sensor Tower data, highlights the trends for the top five apps on a unified platform.
Plata listo: préstamos rápidos from Wild Craft Empire saw a significant rise in weekly downloads, starting from around 0.4K at the beginning of July and peaking at 7K in early September. The app maintained a steady presence in the market despite not generating revenue during this period.
Money manager & expenses by Cleaner + Antivirus + VPN company experienced consistent weekly revenue, reaching approximately $1.3K in early September. Downloads fluctuated throughout the quarter, with a notable increase to over 3.2K by the end of September. Active users peaked at nearly 45K, reflecting a strong user base.
Splitwise reported steady revenue, averaging around $4K weekly. Downloads remained stable, with a significant spike to over 4K in early September. The app's active users increased to about 42K, indicating a robust engagement.
Money Tracker-Expense & Budget from Horoscope365 maintained a stable revenue trend, with a peak of $901 in late September. Downloads showed a slight upward trend, concluding with 2.7K in the final week. Active users fluctuated but ended the quarter on a high note at over 17K.
Finally, tekae from TEKKAE SA DE CV saw its active users grow significantly, peaking at 47K in late August. Downloads varied throughout the quarter, finishing strong at just over 2K.
For more detailed insights and trends in the app market, visit Sensor Tower's platform.
